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terracotta tie
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,551.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.80–$15.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 60K searches
Returns
Bad11.4%return rate — above 5% kills the launch gate
Signals High Returns