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tennis keychain
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Review moat
Great153.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.02–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.48avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 172K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf