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tennis hat
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Growth
Great+81.8%90-day search growth — must beat 0% to launch
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$6.87–$39.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,554.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 142K searches