60
teen dresses for school dance
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Growth
Incredible+123.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$30.89avg listing price — sweet spot $15–$100
Price range
Great$12.16–$68.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,480.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad19.7%return rate — above 5% kills the launch gate