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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 79Conversion 86Competition 6Returns 23Price range 35Avg price 61Brand share 0Review moat 44Quality gap 37

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+70.8%

90-day search growth — must beat 0% to launch

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Review moat

Okay2,122.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.87–$19.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 7K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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