35
tech suit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Review moat
Great252.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$173.27avg listing price — sweet spot $15–$100
Market size
Okay$121K$121K/yr · 269K searches
Price range
Bad$45.43–$485.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad31.9%return rate — above 5% kills the launch gate