36
teal tie
Skip itHigh returns (11.1%) — this niche doesn't clear our bar today.
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$8.70–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 229K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,991.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad11.1%return rate — above 5% kills the launch gate
Signals High Returns