47
teal scrubs
Skip itHigh returns (12.9%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Great$10.74–$44.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 439K searches
Review moat
Bad10,695.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad12.9%return rate — above 5% kills the launch gate