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teal dresses
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (23.0%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.61avg listing price — sweet spot $15–$100
Price range
Great$10.14–$87.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,855.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 502K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad23.0%return rate — above 5% kills the launch gate