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taylor swift tights
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$7.92–$31.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,402.72avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 168K searches
Signals High Returns