50
tanzanite rings
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$61.44avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great360.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$143K$143K/yr · 424K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.96–$379.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale