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57

tankini with skirt

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 67Conversion 2Competition 97Returns 2Price range 86Avg price 95Brand share 95Review moat 78Quality gap 76

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$33.58

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$74.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great439.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+46.7%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 810K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 5% kills the launch gate

Reviews