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system of a down shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible97.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.69avg listing price — sweet spot $15–$100
Price range
Great$12.52–$44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 203K searches
Brand share
Bad99%top-5 brand share — brand-locked demand