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sword back holster
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Review moat
Great201.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Price range
Good$10.96–$25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.0%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 58K searches
Signals High Returns