50
swim parka kids
Worth a lookShows a sweet-spot price point ($54.77 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Great$54.77avg listing price — sweet spot $15–$100
Price range
Great$22.16–$115.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good678.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 188K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price