Skip to content
32

sweet tooth mask

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 21Conversion 7Competition 12Returns 43Price range 86Avg price 95Brand share 25Review moat 45Quality gap 76

Avg price

Incredible$33.34

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$59.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,021

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 57K searches

Products