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sweater skirt
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.64avg listing price — sweet spot $15–$100
Price range
Great$12.77–$58.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great484.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 962K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad14.5%return rate — above 5% kills the launch gate