45
sweater scarf with sleeves
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Price range
Great$4.61–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great413.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 198K searches