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39

sweater bodysuit

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Soft demand (-68.1% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 6Competition 87Returns 8Price range 77Avg price 90Brand share 75Review moat 41Quality gap 58

Avg price

Great$21.12

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$9.00–$35.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,440.65

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$32K

$32K/yr · 323K searches

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-68.1%

90-day search growth — must beat 0% to launch

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