68
sweat shorts
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Growth
Incredible+114.3%90-day search growth — must beat 0% to launch
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Price range
Great$6.74–$48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$786K$786K/yr · 6.8M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad7,916.03avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 6% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale