35
suspenders for boys
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,847.62avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 372K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad$5.46–$15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals High Returns