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super hero costumes for boys
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.59avg listing price — sweet spot $15–$100
Price range
Great$10.47–$48.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$516K$516K/yr · 970K searches
Review moat
Good1,456.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Signals High Returns