42
sunglasses chain
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,114.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Price range
Okay$5.99–$20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 99K searches