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summerween decorations
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Great470.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$7.06–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 736K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale