50
summer caps for men
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$22.91avg listing price — sweet spot $15–$100
Price range
Great$5.11–$79.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$368K$368K/yr · 2.0M searches
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Okay3,982.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale