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55

suede skirt

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (18.3%) keeps it on the watch list.

Market size 44Growth 30Conversion 10Competition 97Returns 0Price range 74Avg price 93Brand share 97Review moat 59Quality gap 73

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Avg price

Great$22.37

avg listing price — sweet spot $15–$100

Price range

Good$7.27–$37.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,140.8

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$234K

$234K/yr · 1.3M searches

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad18.3%

return rate — above 5% kills the launch gate

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