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Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.84–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.49avg listing price — sweet spot $15–$100
Review moat
Bad12,422.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 362K searches