Skip to content
57

striped pants

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 56Conversion 3Competition 97Returns 0Price range 78Avg price 95Brand share 94Review moat 68Quality gap 85

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$25.92

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$9.70–$117.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good766.41

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.5%

90-day search growth — must beat 0% to launch

Market size

Bad$96K

$96K/yr · 1.4M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.0%

return rate — above 5% kills the launch gate

Products