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striped leggings

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A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 10Conversion 4Competition 89Returns 16Price range 72Avg price 85Brand share 94Review moat 43Quality gap 80

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$19.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$7.15–$35.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,187.96

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Growth

Bad-29.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 212K searches

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