38
straight jacket
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$58.86avg listing price — sweet spot $15–$100
Review moat
Great257.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$19.05–$346.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 320K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate