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storm costume
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.04avg listing price — sweet spot $15–$100
Price range
Great$13.54–$96.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Review moat
Good1,328.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$19K$19K/yr · 241K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.6%return rate — above 5% kills the launch gate
Signals High Returns