35
stitch watch
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Review moat
Great413.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.69–$30.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 133K searches
Brand share
Bad97%top-5 brand share — brand-locked demand