46
stitch lip gloss
Skip itSoft demand (-34.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$23.82avg listing price — sweet spot $15–$100
Price range
Great$8.96–$45.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,356.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$261K$261K/yr · 1.1M searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.0%90-day search growth — must beat 0% to launch