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stitch ears
Skip itPrices mostly outside the sweet spot ($6.97–$17.23) — this niche doesn't clear our bar today.
Review moat
Great295.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 336K searches
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Price range
Bad$6.97–$17.23cheapest to priciest tracked listing — scored on the share inside $15–$100