40
stitch blanket hoodie
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$29.17avg listing price — sweet spot $15–$100
Price range
Great$9.31–$50.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good875.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 520K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-52.6%90-day search growth — must beat 0% to launch