40
sting sword
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Great123.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.24avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$18.45–$279.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 35K searches