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sterling silver cartilage earring
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$5.85–$28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,765.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 152K searches