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star wars keychain
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+54.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Review moat
Good1,309.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.49–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 262K searches