42
star of david necklace
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$7.64–$72.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good557.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$254K$254K/yr · 542K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch