37
star necklace
Skip itPrices mostly outside the sweet spot ($7.83–$13.74) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Review moat
Good1,177.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 794K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad$7.83–$13.74cheapest to priciest tracked listing — scored on the share inside $15–$100