51
star belt
Worth a lookShows demand growing +87.8% this quarter, but a small market ($78K/yr) keeps it on the watch list.
Growth
Great+87.8%90-day search growth — must beat 0% to launch
Review moat
Great365.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.82avg listing price — sweet spot $15–$100
Price range
Okay$5.86–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$78K$78K/yr · 144K searches