40
st patricks day scarf
Skip itSoft demand (-92.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.81avg listing price — sweet spot $15–$100
Price range
Great$5.19–$97.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Great477.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 56K searches
Growth
Bad-92.0%90-day search growth — must beat 0% to launch