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st patricks day necklace
Skip itSoft demand (-97.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Great$4.02–$52.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great482.15avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 236K searches
Growth
Bad-97.1%90-day search growth — must beat 0% to launch