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49

sporran

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A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 50Conversion 24Competition 81Returns 25Price range 95Avg price 95Brand share 34Review moat 93Quality gap 48

Avg price

Incredible$37.03

avg listing price — sweet spot $15–$100

Price range

Incredible$16.88–$99.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great144.37

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Growth

Okay+20.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 84K searches

Search terms