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spongebob socks
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Review moat
Good762.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.42–$30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad$80K$80K/yr · 128K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch