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spider web poncho
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great148.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Price range
Good$12.02–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad15.3%return rate — above 5% kills the launch gate