35
speakman costume
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible99.6avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.14avg listing price — sweet spot $15–$100
Price range
Incredible$22.81–$29.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$4K$4K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand