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sparkly sweater
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.52avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.46–$91.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,135.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 359K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.4%90-day search growth — must beat 0% to launch
Returns
Bad14.6%return rate — above 5% kills the launch gate