50
soulja boy costume
Worth a lookShows a thin review moat (120 avg reviews), but soft demand (-15.0% this quarter) keeps it on the watch list.
Review moat
Great119.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.24–$57.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$256K$256K/yr · 322K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-15.0%90-day search growth — must beat 0% to launch