45
sorel boots women
Skip itSoft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$73.82avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$529K$529K/yr · 3.8M searches
Review moat
Okay2,141.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.97–$345.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate
Growth
Bad-83.3%90-day search growth — must beat 0% to launch